Diversity is all the rage right now, and for good reasons! A diverse workforce has been shown to lead to greater creativity, better problem solving, and increased profitability. So if you’re looking to improve your company in all of these ways, hiring more women is a great place to start.
But how do you go about recruiting and hiring more women? It’s not as simple as just posting a job ad and waiting for the applications to come rolling in. You need to take an active role in making your company an attractive place for women to work.
In this post, we’ll give you some tips on how to do just that. By following these steps, you’ll be well on your way to increasing the number of women in your workforce.
1. Evaluate your company’s culture
The first step is to take a good, hard look at your company’s culture. Is it one that is welcoming and inclusive of women? Or is it more of a ‘boys club’ where women are left out or made to feel unwelcome?
If it’s the latter, you will have a hard time attracting women to your company. No one wants to work in an environment where they don’t feel comfortable or valued.
Then, there’s the unfortunate fact that many women have experienced some form of discrimination or sexual harassment in the workplace. If your company has a history of this, it will be an even harder sell to get women to come work for you.
So take a good, honest look at your company culture. If it needs some work, it is time to implement some changes. You can have your employees undergo diversity and inclusion training, for example. You can also update your policies to be more inclusive of women.
2. Make sure you’re paying women fairly
Equal pay for equal work has been a social and moral issue for a long time. Yet, numerous studies have shown that companies with a gender-diverse workforce are more profitable.
So if you’re not paying women the same as you are men, you’re not just doing them a disservice. You’re also hurting your bottom line. This is an easy issue to fix. Take a look at your salaries and ensure that everyone is paid equally for the same work. If there are any discrepancies, correct them immediately.
3. Offer flexible work arrangements
Flexible work arrangements are becoming more common in the professional world since COVID-19. They offered a number of benefits to employees, including better work-life balance and increased productivity.
And they’re especially attractive to women, who often bear the brunt of household responsibilities. They might have kids at home that they need to take care of or elderly parents that they need to care for.
Offering flexible work arrangements is a great way to make your company more attractive to women. You can offer things like flexible hours, the ability to work from home, and more vacation days.
4. Provide generous parental leave
Speaking of kids, women are more likely than men to take time off work to care for their children. And when they do, they often feel like they’re missing out on important opportunities at work.
Modern companies need to offer generous parental leave policies. It will allow women to take the time they need to care for their children without worrying about their careers.
A good parental leave policy should offer at least 12 weeks of paid leave for new parents. It should also allow parents to take additional time off as needed, without using vacation or sick days.
5. Optimize your job listings
How you word your job listings can significantly impact the types of applicants you attract. If you use masculine words and phrases, you will attract more male applicants.
To make your listings more attractive to women, use gender-neutral language. For example, instead of saying you’re looking for a “salesman,” say “salesperson.” You should also avoid using words like “dominant,” “aggressive,” and “competitive.” These are all qualities typically associated with men, and they’re not going to appeal to women.
6. Reach out to women’s organizations
Finally, there are plenty of organizations out there that are dedicated to helping women in the workforce. You can reach out to places like the Canadian Women’s Foundation and ask them for help with recruiting women to your company.
Recruiting and hiring more women for your company is good for business. Women bring many valuable skills and perspectives to the workplace, and they can help your company become more profitable.
If you’re looking to onboard new female employees to your company, consider using a recruitment firm. At Groom & Associates, we have a team of expert recruiters who can help you find the best candidates for your open positions. Contact us today to learn more about our services.